His work is modern and defined by strong composition, bold colour, controlled light and a borderline obsessive attention to detail, the kind people either love or hate.

He shoots and directs, working with brands and agencies on images that need to hit just as hard on a billboard as they do on a phone screen.

Calm on set. Sharp in execution. Always focused on the outcome.
Outside of work, he travels with a camera, cooks, enjoys good food and occasionally turns up on set with a black eye from boxing.