Product photography is a crucial aspect of branding and marketing for businesses. While some may think that product photography is limited to showcasing an object on a boring white background, there are actually many different approaches that can be taken to improve your image.
The type of product, the brand's communication strategy, the target audience, and the intended use of the photos should all be considered when planning a photoshoot. In the following paragraph, we will explore some of the most common types of product photography used in e-commerce.
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Why product photography is important for your business
Professional product photography is crucial in eCommerce as it provides clear and accurate representations of products, bridging the gap of customers not being able to touch or try products before purchasing.
It reinforces your brand identity and enhances customer trust and loyalty, as well as differentiating your business and highlighting the unique features and benefits of your products.
Compelling product photography can capture customers' attention, create an emotional connection with your products, and ultimately drive sales. Good product photos can show the value and quality of your products, making customers more likely to make a purchase.
What are the Different types of product photography?
There are several types of product photography, each with its own specific purpose and style. Here are some of the most common types of product photography:
Creative product photography
Creative product photography is a type of product photography that goes beyond traditional eCommerce photography by showcasing products in unique and visually interesting ways. This involves using creative techniques like lighting, composition, props, and post-production to create impactful and memorable images.
The objective of creative product photography is to produce images that stand out from competitors, catch the viewer's attention, and create a long-lasting impression. This style of photography is especially effective for brands that aim to convey a sense of innovation, style, or luxury, and it can help create a strong visual identity for a business.
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Studio Photography
Studio photography is commonly associated with eCommerce product photography. Typically captured in a studio environment, it centres on the product as the main focus. These types of photographs are widely used for e-commerce websites, directories, and social media platforms.
While not particularly creative, this type of product photography requires the photographer to shoot all the products together in a fixed studio to ensure they all look the same and the lighting is consistent. To highlight the shape of the product, some shadows may be emphasized, and the background colour can be changed to make the product stand out.
Regardless of the product being featured, whether it's a fashion accessory, a piece of jewellery, or a pair of shoes, the resulting photograph will be focused on selling the product and transparently showcase its characteristics.
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White background photography
The most common type of product photography is white background photography, where the product is displayed in a simple and clean way. This type of photography is mostly used in e-commerce and catalogues. The client can choose whether to use shadows or reflections to give the product more depth.
White background product photos are often delivered as PNG files, which means they don't have a background. This format is perfect for e-commerce platforms because the images blend perfectly with the pure white background, resulting in a clean and professional appearance.
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Packshot photography
Packshot photography, also known as packaging shot, is a type of product photography that captures an image of the product along with its packaging or label. Its main objective is to showcase the product in a way that consumers will recognize it on the store shelf or online.
By featuring the packaging and labelling, consumers will have a sense of familiarity with the product before making a purchase, leading to a more satisfying shopping experience.
Additionally, the appearance of packaging can significantly impact sales, as it reflects the quality of the product. To boost e-commerce sales, it's essential to produce top-notch packaging shots that attract attention and convey the quality of the product. Here are some expert tips to help you get started.
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Lifestyle product photography
Lifestyle product photography is a way to showcase products in real-life settings to create relatable and emotional experiences for viewers.
This type of photography has become more popular among brands, especially in fashion and home decor.
By presenting the product in a lifestyle setting, brands can promote a certain lifestyle and create a connection with their target audience.
This connection can be so strong that customers can envision themselves in the photography and picture themselves using the product in their own life. This approach helps to create an emotional purchase and fosters a stronger bond between the brand and its customers.
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eCommerce fashion photography
E-commerce fashion photography is different from basic clothing photography. Instead of just photographing clothes on hangers or invisible mannequins, e-commerce fashion photography typically features professional models wearing the clothes.
The main goal is to showcase clothing and accessories in a way that is both visually appealing and informative for potential customers. Furthermore, providing product images featuring models helps clients better understand the fit and shapes of the products being sold, enabling them to make more informed purchase decisions.
The photos are typically taken against a plain white or coloured background, allowing the clothing to stand out and be the main focus of the image. Additionally, close-up shots of specific details, such as the fabric or the stitching, are often included to give customers a better idea of the quality and features of the product.
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Amazon product photography
Amazon product photography plays a critical role in driving sales on the world's largest e-commerce platform. Amazon has strict guidelines for product images, and high-quality photos are crucial for attracting potential customers and increasing conversions. The images must be clear and well-lit, with accurate colours and details of the product.
Amazon allows for multiple images of a product, including close-ups and lifestyle shots, to give customers a complete understanding of the product. Effective product photography on Amazon requires attention to detail and a clear understanding of the platform's requirements to stand out in a crowded marketplace.
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360 photography
360 product photography is a technique that involves capturing multiple photographs of a product from various angles and then using specialized software to combine them into a seamless 360-degree view.
This allows customers to examine every angle of the product and gain a better understanding of its features and design, which can help them make a more informed purchasing decision. By providing a comprehensive view of the product, 360 product photography can increase customer engagement and improve the overall shopping experience.
This can build trust and confidence in the product, potentially leading to higher sales and greater customer satisfaction.
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Conclusion
In conclusion, product photography plays a crucial role in showcasing products to potential customers. From basic pack shots to more elaborate conceptual images, there are a variety of approaches that businesses can take when it comes to presenting their products.
While the type of product photography that a company ultimately chooses will depend on a range of factors including budget, target audience, and brand identity, it is essential to understand the differences between each style in order to make an informed decision.
Ultimately, the goal of any product photography is to capture the attention of potential customers and encourage them to make a purchase, and by selecting the right approach, businesses can create images that not only attract but also inspire and excite their audience. If you would like to find out more, please contact me.
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