top of page
  • Writer's pictureCelso Marrero

The Vital Role of Product Photography in eCommerce Success

In a world that's constantly on the move, it's no surprise that online business is booming. In fact, Forbes conducted a study that revealed that a quarter of all global business is conducted online. This means that having a strong online presence is essential for any business looking to succeed in today's digital world.


One of the most important aspects of online business is product photography. As more and more customers turn to online shopping, product images have become the first point of contact between the customer and the product. This means that capturing the attention of your customers through high-quality product photography is crucial for driving sales and building a successful e-commerce business.


Whether you're just starting out or looking to take your e-commerce business to the next level, remember that high-quality product photography is an essential component of your success.

Explore the comprehensive range of services I provide to elevate your eCommerce business. Click here to learn more.





How important is product photography for e-commerce?


Product photography is incredibly important for e-commerce businesses because it serves as the main point of contact between the customer and the product. Unlike in a physical store, customers cannot see, touch, or examine the product in person before making a purchase online. This is why having high-quality product photography is crucial in order to showcase the product's features, size, and colour accuracy.


In fact, research has shown that high-quality product photography can significantly improve e-commerce sales. A study by eBay found that sellers who used professional product photography saw a 5% to 15% increase in sales compared to those who used amateur photography.



 

What is product photography?


Product photography is an essential aspect of commercial photography with a clear objective: to showcase a product in the best possible way to attract the target audience and ultimately encourage the purchase.


In today's competitive market, relying solely on product descriptions is not enough to convince customers to make a purchase. Therefore, professional product photography is a critical component of any e-commerce store, as it provides customers with a visual representation of the product and helps build trust in the brand.


The images must accurately represent the product, and the style of the photoshoot should align with the brand's vision and target market.


With the rise of e-commerce, eCommerce product photography has become increasingly important, as the product image is often the first point of contact for potential customers.





What is eCommerce product photography?

eCommerce product photography, also known as eCommerce photography, refers to the process of taking product photographs specifically for use on eCommerce websites. Since online shoppers can't physically see or touch the product, they rely exclusively on the product images to make purchase decisions.


That's why having professional eCommerce photography is crucial to driving sales. A great eCommerce image can showcase the product in the best possible way, providing customers with a clear and accurate representation of the product's features, quality, and value. Without high-quality eCommerce product photography, online stores risk losing potential customers who may be deterred by low-quality or inaccurate product images.



How can product photography help your business?


Boosting online sales is highly related to having high-quality product photography. In the world of e-commerce, professional product photography enables businesses to reach a wider customer base without any geographical limitations. However, persuading customers to purchase products without the ability to physically interact with them in person is a challenge. That's why product photography is essential to your success.


Without professional photographs, customers are unlikely to purchase your products. Consumers are typically hesitant to buy items that they cannot see or touch in person, so if your images fail to convey the value of the product, they will not consider purchasing it. In this article, we will walk you through the reasons why professional product photography is essential for the success of your business.




Offer a Professional Presentation

Buyers are understandably concerned about a product's quality when deciding whether to purchase it. However, it can be difficult to convey this through images alone. That's where amazing product photography comes in - it can help you showcase your products and convince customers that they're worth the investment.


By investing in professional product photography, you can also give your website a more professional and high-end appearance, which demonstrates to customers that you take your business seriously. This can lead to increased trust and a higher likelihood that customers will choose to buy from you, knowing that you run your business with professionalism and expertise.



Build Trust

Losing potential customers' trust due to poor brand presentation happens quickly. The images on your website play a vital role in representing your brand's identity, vision, and mission. Imagine wanting to purchase a product from an e-commerce site, and when you click on the image, it's small, out of focus, and low-resolution. How would you feel about the company?


The quality of the content you upload reflects how well you manage and operate your business. If you don't prioritize your brand's image, potential customers might wonder if you operate other essential departments, such as manufacturing, production, and customer service, the same way. Ultimately, your brand's presentation can make or break a customer's decision to do business with you.



Add Potential For SEO

Professional product photography can improve the SEO of an e-commerce website in various ways. High-quality product images can capture a user's attention for longer and reduce the bounce rate. Improved user experience through better product visualization can lead to increased engagement, repeat visits, and positive reviews, all of which can improve SEO ranking.


Optimizing product images with appropriate alt text, file names, and tags can make them more searchable. Sharing high-quality product images on social media platforms can increase visibility, drive traffic to the website, and ultimately improve the SEO ranking. Overall, investing in professional product photography can lead to improved SEO and increase the revenue for an e-commerce business.



Provide Quick Product Information

Product photography is crucial in providing quick product information, especially for online shoppers who can't physically touch or examine the product before purchasing. It captures features, design, and functionality, providing a comprehensive view of the product from multiple angles.


Additionally, it showcases important details like dimensions, materials, and colour, improving the customer experience and increasing sales. Along with written descriptions, product photography helps customers visualize products and make informed purchase decisions, reducing the likelihood of returns



Establish Realistic Expectations

Selling a lot of products is crucial for anyone, but ensuring customer satisfaction is equally important. High return rates can be problematic, as processing returns takes time and costs money, in addition to the lost revenue from the sale that did not materialize.


Online purchases have a significantly higher return rate than physical stores, with 30% of products ordered online being returned, compared to an 8.89% return rate for physical stores. Furthermore, 22% of online returns happen because the product looks different in person than in the photos.


To avoid such issues, providing clear photos from various angles can help customers make informed decisions about their purchases. This ensures they have realistic expectations about the product, reducing the return rate and saving time and money for the business.




Conclusion


In conclusion, professional product photography plays a crucial role in the success of an eCommerce business. High-quality product images can significantly improve the perceived value of a product, increase sales, and reduce the likelihood of returns. Investing in professional product photography may seem like an expense, but it can provide a significant return on investment in the long run. Therefore, eCommerce businesses should consider hiring experienced product photographers to ensure their products are presented in the best possible way to their customers. If you would like to find out more, please contact me.




Related articles

creative product photographer
© 2023 Celso Marrero Photography


professional product photography
© 2023 Celso Marrero Photography


professional fashion photographer
© 2023 Celso Marrero Photography

​Different types of product photography

​The worth and cost of Professional Product Photography

​Different types of Fashion Photography


Comments


bottom of page