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  • Writer's pictureCelso Marrero

The worth and cost of professional product photography

If you're selling a product online, it's essential to have high-quality professional product photography that showcases your item in the best possible light. A professional product photographer can help you achieve this and take your business to the next level. But, as with any professional service, it comes with a cost.

In this blog, we'll explore the worth and cost of professional product photography. We'll take a closer look at what goes into a successful product shoot, the benefits of hiring a professional photographer, and how much you can expect to spend.

Whether you are a small business owner or running a well-established e-commerce company, understanding the value of professional product photography can empower you to make informed decisions and ultimately increase your sales.

Explore the comprehensive range of services I provide to elevate your business.

What affects the cost of professional product photography?

Professional product photography requires a meticulous planning process to capture all details during the shoot. Photographers must ensure the lighting, backdrop, and product placement are all carefully considered for an aesthetically pleasing outcome.

To achieve this, multiple photos from different angles and lighting setups must be taken before editing can begin. Although this process can be labour-intensive, it is crucial for producing stunning images that accurately represent the high quality of the products being photographed.

The cost of professional product photography is affected by several factors, including the type of product being photographed, the volume of photos needed, the complexity of the shoot, the location, and the photographer's experience. Specialized equipment, a large product range, complex lighting setups, and shooting in a studio can all increase the cost.

How much does product photography cost?

The cost of professional product photography can vary widely, depending on several factors. These include the location you are, the number of products you need to photograph, the complexity of the shots, the type of equipment used, and most importantly, the photographer's level of experience and expertise.

On the low end, a DIY product photography setup using a smartphone or basic camera can be free or cost a few hundred pounds. However, this option may not produce the high-quality images that you're after. Instead, it can negatively effect your brand's image.

Hiring a professional product photographer in the UK can range anywhere from a few hundred to several thousand pounds, depending on the photographer's rates and the scope of the project. Some photographers charge by the hour, while others offer flat rates based on the number of products to be photographed or the length of the shoot.

It's crucial to work with a photographer who understands your needs and can effectively create high-quality images that appeal to your target audience. Although professional product photography can be a significant investment, it can provide a substantial return on investment by enhancing the perceived value of your products, boosting sales, and reducing the chances of returns.

Product Photography Daily Rate

The daily rate for product photography in the UK can vary depending on the photographer's experience, the equipment used, the complexity of the product, and the location of the photoshoot.

On average, professional product photography costs in the UK can range from £750 to £3000 per day. Additionally, some photographers may offer discounts for multi-day shoots or bulk orders, so it's worth asking about these options as well.

Product Photography Hourly Rate

Hourly rates for professional product photography can vary significantly based on the photographer's skill level and experience. While an hourly rate may not be the preferred option for all business models, professional product photographers in London and UK typically charge between £100 and £500 per hour for their services. Depending on the scope and complexity of the work, some photographers may be able to negotiate an hourly rate higher than this range.

Why you should avoid cheap product photography

Cheap product photography may seem like an appealing option, especially for businesses on a budget. However, the reality is that it can end up doing more harm than good. In today's highly competitive e-commerce landscape, having high-quality product photos is essential to stand out from the crowd and capture the attention of potential customers.

Cheap photography may result in low-quality, unappealing images that fail to showcase your product's unique features and qualities. This can lead to decreased interest and sales, ultimately hurting your business's bottom line. Additionally, the time and money spent on a cheap photo shoot may end up being wasted, as you'll likely need to invest in professional photography in the long run to rectify the damage.

Investing in professional product photography may seem like a significant expense upfront, but it can pay off in the long run by driving sales, boosting your brand image, and setting you apart from the competition.


In conclusion, investing in professional product photography is worth it for businesses that want to improve their brand image and increase sales. While the cost of professional photography may seem intimidating at first, it's crucial to consider the long-term advantages and return on investment that comes with exceptional product images.

By working with a skilled photographer and developing a solid strategy, businesses can create a solid visual narrative that resonates with their target market and distinguishes them from the crowd. So, if you want to take your business to the next level, don't hesitate to invest in professional product photography. If you would like to find out how I can add value to your product photography, please contact me.

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